Whitecaps open season, plan Hispanic/Latino fan engagement games

The West Michigan Whitecaps will soon begin play at Fifth Third Ballpark. (Supplied/West Michigan Whitecaps)

By WKTV Staff
ken@wktv.org

The Detroit Tigers have already throw out the first pitch of the 2019 season, with the local West Michigan Whitecaps ready to do so Thursday, with their first pitch at home on Saturday, April 6. But the Whitecaps have a little something special planned for their Saturday, May 11, home game — a little lanzamiento descontrolado (wild pitch, in the Spanish).

The West Michigan Whitecaps will become “Las Calaveras de West Michigan” —The Skulls of West Michigan — for three games during the 2019 season, all on Saturdays: May 11, July 13, and Aug. 17.

These games will be centered on “celebrating the Hispanic/Latino culture and the influence it has had on America’s pastime,” according to supplied material.

“Our desire is to reflect the community, whether it’s our game-day employees, our front office or our fans,” Whitecaps President Steve McCarthy said in supplied material. “The core values of this community reflect the core values of Minor League Baseball – family, community, entertainment and tradition. This is an opportunity for us to grow.”

At the games, fans will enjoy sugar skull decorating, face painting, authentic food and music, games and more when Las Calaveras de West Michigan take the field in alternative uniforms focused on the Calaveras.

Calaveras, or skulls, are an important part of Hispanic culture. Skulls made out of sugar are decorated and used during Dia De Los Muertos (Day of the Dead), a festive and colorful Latin holiday that originated in Mexico thousands of years ago, during which families celebrate the lives and legacies of deceased relatives. The uplifting holiday recognizes death as something to celebrate as part of the cycle of life.

The Calaveras logo is a unique take on a sugar skull, viewed at an angle to suggest motion and competitiveness as the team swings for the fences. Inside the decorative skull logo are subtle references to the Whitecaps and West Michigan. The eyes are baseballs inside the 616 West Michigan area code; also look for baseball bats, home plate, a W and M, the team’s original logo from the 1990s, and seagulls and waves representing the Lake Michigan shoreline.

 
With its Las Calaveras de West Michigan nights, the Whitecaps will be one of 72 minor league teams participating in the 2019 “Copa de la Diversion,” or “Fun Cup,” an Hispanic/Latino fan engagement initiative.

“This program is aimed at connecting the teams to their communities,” McCarthy said. “For the Whitecaps, it’s allowing us to both demonstrate our commitment to diversity and provide a wide selection of fan engagement offerings.”

 
The Copa de la Diversion initiative seeks to connect MiLB teams with their diverse communities, embracing the culture and values that resonate most with Hispanics and Latinos. The initiative launched with 33 participating teams in 2018 to great success and overwhelmingly positive feedback, and the program is more than doubling in size to 72 teams for its second season.

For more information about Calaveras de West Michigan, or to buy tickets or merchandise, please visit this link.

The Whitecaps open their 26th season on Thursday, April 4 at 7:05 p.m. at the South Bend Cubs. The home opener is set for Saturday, April 6 at 4 p.m. also against the Cubs. Complete ticket information, including season and group ticket prices and perks, is available at this link.

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