By Joanne Bailey-Boorsma
joanne@wktv.org
On a gloomy winter day, the bright colorful sign on the front of 2727 DeHoop Ave. SW only hints at what can be found when you go through the door.
Inside, you might feel as if you had been transported to the heart of Mexico in the brightly lit shop that is full of clothing, home décor and shoes all carefully curated by the shop’s owner Nancy Quero. Guelaguetza Designs, which opened in the City of Wyoming at the end of October, has always been a dream of Quero.
Quero, who started her business in 2005, said she wanted to make a connection between her home culture of Mexico through its clothing and art. She started by first featuring the work of her mother, who has been an artisan for 30 years. As interested in her mobile shop grew, Quero also cultivated relationships with other artists she has known for most her life.
Her clinetle started “asking more about who made it and that they wanted one. So I started getting more things.”
Soon Quero was once again thinking about a permanent store.
“The idea of the store, it was there in the back of my mind for a very long time,” she said. “I just did not have the time or resources to do it.”
Through a friend, she was introduced to the SpringGR program, which helped her see that her desire to have a brick-and-mortar store could become a reality.
“It is a unique store because Mexican-Americans and our community can have access to unique items from Mexico,” she said.
The store features an array of items such as clothing lines for children, women and men. Guelaguetza Designs also features jewelry, purses, and shoes. A popular items is the Alebrijes, the little colorful hand-painted animals from Mexico. Quero also has added a line of black pottery from Oaxaca, Mexico, which is distinguished by its color, sheen and unique designs and one of the most popular and appreciated styles of pottery in Mexico.
She selected the DeHoop location because of its close proximity to 28th Street, a street she calls very international.
“You can find basically anything from Africa or South America so that is why we decided to do this in Wyoming, specifically on 28th Street,” she said.
For more about Guelaguetza Designs, visit the store at 2727 DeHoop Ave. SW, the store’s website, guelaguetzadesigns.com, or follow the store on Facebook page, Guelaguetza Designs.
