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Feeding America West Michigan launches new campaign with $2 million gift from Meijer

An artist’s rendering of the new Feeding America West Michigan facility at 3070 Shaffer Avenue, SE Kentwood.

By Cris Greer 
greer@wktv.org

Shortly after his organization received a significant $2 million donation from Meijer on Tuesday, Kenneth Estelle called it a beyond-expectations commitment.

“The amount of the gift is amazing,” said Estelle, president and CEO of Feeding America West Michigan. “We are not an organization that typically gets a million dollar donation or gift, so having a $2 million gift from Meijer was more than amazing.

Feeding America West Michigan President and CEO Kenneth Estelle speaks at his organization’s advancement campaign event at its new facility Tuesday in Kentwood. (WKTV)

“It really showed that we have a significant partner that believes in what we’re doing and is willing to put some significant money where the belief is.”

The $6 million advancement campaign, Nourish Tomorrow, was developed to move the food bank’s headquarters and distribution center from Comstock Park to 3070 Shaffer Avenue, SE in Kentwood. 

 

Challenges worsened by the pandemic, and a continuing effort to provide more equitable service in all its 40 counties, pushed the food bank’s current Comstock Park facility to operate beyond its capacity.   

Ultimately, this facility will enable the food bank to nearly double its food distribution to nourish more Michigan residents. 

“Meijer has supported our work for more than 30 years,” Estelle said. “They provide millions of pounds of food, donate semi-trucks and give generous financial gifts like this one.”

The campaign has raised $4.7 million over the last several months — 78 percent of its goal. To date, nearly 100 local donors, businesses and area foundations have supported the campaign, including the large gift from Meijer.  

Meijer President and CEO Rick Keyes speaks at a Feeding America West Michigan event Tuesday. (WKTV)

“We’ve been partners with Feeding America West Michigan for over 30 years, and you just see the impact and the need that’s in our community,” said Rick Keyes, president and CEO of Meijer. “The impact that they’re able to make is really incredible, so we look for partners like them. Hunger relief is at the core of some of the work we do in the community.”

Serving local families in need since 1981, Feeding America West Michigan reclaims millions of meals worth of safe, surplus food from various sources. With the help of countless volunteers, the food bank sorts, stores and distributes this food through a network of more than 700 partners to fill hundreds of thousands of neighbors’ plates instead of landfills.

The food bank’s service area consists of 40 of Michigan’s 83 counties from the Indiana border north through the Upper Peninsula. For more information, visit FeedWM.org or call 616-784-3250.