By Sheila McGrath
WKTV Contributing Writer
Kalene McElveen has put a new twist on the neighborhood ice cream shop concept.
Tastefull Vegan Frozen Desserts, 2265 Porter St. SW in Wyoming, opened Memorial Day weekend at a site that has long served sweet treats to neighbors in the summertime. Most recently, it was home to Debbie’s Twist and Shake.
But at McElveen’s new shop, the products are all vegan and “Top 8 Free,” meaning there are no allergens like dairy, eggs, gluten, soy, tree nuts, or peanuts in her products. She also steers clear of refined sugars in her treats, opting for natural sweeteners instead. A binder on site lists all the ingredients in each item on the menu.
Families from far and near have been coming to the shop to give their kids with food allergies a true ice cream shop experience.
“The need is greater than I had anticipated,” McElveen said. “People from Muskegon, Holland, and all across the lakeshore are traveling to come to this shop. For parents who have children who aren’t able to do ice cream shops because of cross-contamination issues, this is the very first time their kids can get anything they want off the menu, and everyone can eat together.”
A place to build her business
Although the ice cream shop is new, McElveen has been in business since 2020 creating her Tastefull Vegan desserts. She started out selling freeze pops at the Fulton Street Farmers Market in Grand Rapids. After attending a Black Entrepreneurs Expo at Woodland Mall, she gained additional outlets to sell her products, including Harvest Health Food stores, the Bridge Street Market and Forest Hills Foods.
McElveen was creating her desserts out of a kitchen at the Downtown Market when she saw that the ice cream shop in her neighborhood was for sale.
“I thought it would be nice to be able to make my product right around the corner from our house. Knowing I could also own an ice cream shop in the neighborhood where I live was a double bonus,” she said.
Since the location had always been home to a typical dairy ice cream shop, she worried that neighbors wouldn’t be interested in vegan offerings. But that hasn’t been the case.
A historic spot
According to information provided by the Wyoming History Room, the tradition of serving ice cream from the 2265 Porter St. SW site goes back 50 years.
Although it hasn’t continuously served ice cream since then, the bulk of the last 50 years have been devoted to desserts of one kind or another.
The Viking Cone Shop operated at the site from 1972 to 1974, after which the building was vacant until 1976, when Jake’s Donuts moved in.
The building was again vacant in the late 1970s until the Duthler Insurance Company moved in and stayed until the mid 1980s. In 1986, Porter Junction Ice Cream operated there, and in 1990 it became Bill’s Kreamy Cone. In 2008, Porter Street Ice Cream was in operation at the site. Before being purchased recently by Kalene McElveen for her Tastefull Vegan Frozen Desserts shop, Debbie’s Twist and Shake was in the building.
The current building went up in 1928. The first business in it was Wilson & Chalmers real estate and if you on the north side of the building, you can see the original marker for the 1928 business.
Prior to that, a wooden structure had stood at the site since 1911, serving as both an office and an interurban railroad stop. The building once faced the interurban tracks on the north, but was spun around to face west in 1922.
Response has been positive
The shop is open three evenings a week – Fridays, Saturdays and Sundays from 3 to 9 p.m. – and in one month, she went through a box of 800 of the spoons she uses for flurries, one of the most popular items on the menu.
Although people have been asking her to open up every day, she said she’s still learning every weekend, and wants to make sure she can adequately provide enough products before taking that step.
“I don’t want to overcommit myself and underdeliver,” she said.
McElveen said she and her family moved to Wyoming in 2013, and the shop she now owns is the one she took her kids to when they first moved to the neighborhood.
“It’s been kind of nice to be a part of keeping it going,” she said.
Being part of the community
McElveen serves on Wyoming’s Community Development Committee, and she’s proud to bring a business to the city that is the first of its kind in Michigan – a minority woman-owned vegan, allergy-free ice cream shop.
“I enjoy helping make decisions about different events and different organizations that help the city of Wyoming, and now I feel like I’m one of them. And that’s a good feeling,” she said.
