By Joanne Bailey-Boorsma
joanne@wktv.org
It was only 8:30 a.m. and customers already were lined up outside the new B2 location at Rogers Plaza on the chilly morning of Thursday, Feb. 24.
The outlet store recently moved from a few spots down from 968 to 962, the former OfficeMax location. The space is three times more than its former location allowing the store to add furniture to the Wyoming location.
“This was something that we would not be able to have had in the old location,” said Rebecca Smith, who is the marketing and public relations manager for the B2 Outlet Stores.
Started in 2014, the B2 stores are designed around the concept of providing good deals to its customers while giving back to the community, said Duane Smith who along with his son Matt are co-owners of the stores.
“Hence the name B2,” Smith said. “It is to provide a benefit to customers while benefiting the community as well.”
Each B2 store partners with a local charitable organization. The Wyoming store has partnered with Lifeline Church. The stores also host a Mission of the Month program for nonprofit organizations that are aiming to help their communities locally and internationally. During a specific month that local organization is featured guests are asked if they would like to round up their purchase to support the organization.
B2 has donated back $1.25 million to local and global causes since 2014, helping more than 250 local organizations.
There are now 23 B2 Outlet stores in Michigan and one in Illinois. The store sells clothing, home decor, gifts, food, toys, tools, household items, linens and pillows, cleaning supplies, back-to-school supplies, recreation goods, and seasonal items.
For more about B2, visit www.shopb2oulets.com.
