Kentwood entrepreneur newest venture brings the benefits of Pink Himalayan salt to West Michigan

By Shallom Kimanzi
WKTV Intern


When you have a sore-throat, you gargle with salt and water. When you need to flavor your food, you use salt. When you want to preserve food, you use salt. And for one local entrepreneur, when she wanted to start a new business, she started with salt.

Jessica Ann Tyson, owner of the southern cuisine restaurant The Candied Yam and JA PR Group, just opened The Pink Lounge: Dry Salt Therapy at the end of June with her daughter being the influencer behind this decision.

 

“I have a teenage daughter and she was telling me what was hot, what was happening and what was hip,” Tyson said. “When she told me about this concept, I started researching it and all the health benefits and I just had to bring this to our community.”

Dry salt therapy or halotherapy has been around for hundreds of years in Eastern Europe. It is purported to offer a variety of health benefits including relief from respiratory ailments such as asthma, allergies, bronchitis, colds, cystic fibrosis, ear infections and sinusitis as well as skin conditions like acne, eczema, psoriasis, rashes, and rosacea, according to the Salt Therapy Association. A 2017 issue of the Pediatric Pulmonology found that children with mild asthma who attend one or two halotherapy sessions per week for seven weeks gained greater improves in their bronchial hyperreactivity that a control group did.

 

The salt beds are great for care-seekers, according owner Jessica Ann Tyson. (Supplied/Pink Lounge)

The Pink Loungers offers three different types of therapy rooms. According to Tyson, the detoxifying and relaxation rooms are ideal for people with joint pain such as arthritis while the rooms with beds made of Himalayan salt are great for self-care seekers.

“You lay down in Pink Himalayan salt, and you will fall deep asleep because your body will be at a total peace and relaxation state,” Tyson said.

 

The last type of therapy room is the lounge room that is designed for relaxing with more than $300,000 dollars worth of salt.

 

“If you have seasonal affective disorder, this is the place you wanna come because it is peaceful, relaxing and welcoming and it gets to your mind, body and soul,” Tyson said.

 

The Lounge Room is designed for relaxing. (Supplied/Pink Lounge)

Because salt reduces the amount of water present it prevents the growth of bacteria. In fact, salt also is antiviral and anti-fungal making it a safe business to open amid the COVID pandemic, Tyson said.

“Salt is anti-everything. There’s so much science behind the Pink Himalayan salt and the wellness that it brings for the respiratory system,” she said. “I am certain that this spot will be a popular one.”

The Pink Lounge is located at 3105 Broadmoor Ave. For more information about The Pink Lounge, visit the business’s website pink-lounge.com

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