Planet Rock Grand Opening

Ruth Thornton is a WKTV Contributor. She holds master’s degrees in journalism and fisheries and wildlife, both from Michigan State University. Before working as a journalist, she worked in conservation for many years in Michigan, Minnesota and West Virginia. Her work has appeared in many media outlets, including MLive, the Detroit Free Press, Bridge Michigan, Capital News Service and Great Lakes Echo. You can follow her work via her Substack newsletter, Nature Signals, and at ruththornton.com.

By Ruth Thornton
WKTV Contributor
greer@wktv.org

Rock climbing enthusiasts can now enjoy a new gym in the Grand Rapids area, complete with a 50-foot-high rope climbing wall, bouldering area, training walls and more.

Planet Rock opened its third location in Michigan last week at 3175 Union Ave. SE, Wyoming, celebrating with a ribbon-cutting ceremony on Thursday, January 15, and free rock climbing and party on Jan. 17.

Besides the climbing walls, the gym also offers beginner and advanced classes for adults and children, said Will Price, general manager of the new location.

“We’re teaching people how to do more complicated kinds of climbing, like lead climbing or multi-pitching outside,” Price explained.

The climbing center held a soft opening in June while many of its features were still under construction, said Nick Cocciolone, the chain’s owner.

The facility also boasts a retail area, where customers can rent or buy equipment, and a fitness center with cardio equipment, free weights, hanging boards and more. A nearly 50-foot giant swing is available in the main climbing area.

The gym is a work in progress, with additional climbing walls and a yoga room planned, Cocciolone added.

Since starting the first Planet Rock in Pontiac in 1994, the chain expanded to Ann Arbor in 1999, he continued. He moved the Pontiac location to Madison Heights about 10 years ago.

Cocciolone said they decided to start a Grand Rapids location because many of their climbers traveled from elsewhere – West Michigan, Lansing and even Ohio and Indiana.

Planet Rock chain owner Nick Cocciolone, second from left, during the ribbon-cutting ceremony. (Photo Courtesy, Ruth Thornton/WKTV Contributor)

Rock climbing is family-friendly, and unlike many other sports, the whole family can do it together, he said.

“And when you get to the adults, it’s anything goes,” Cocciolone continued. “Some of our older climbers that climb regularly are in their 70s and 80s.”

Planet Rock General Manager Will Price getting ready to rappel down the climbing wall during the ribbon-cutting ceremony at Planet Rock in Wyoming, Mich. (Photo Courtesy, Ruth Thornton/WKTV Contributor)

Among those enjoying the facilities on Thursday was Ethan Powers from Grand Rapids, who has been rock climbing for more than five years.

“It has bouldering, and then it has 55-foot lead routes as well,” he explained. “If you want to train for outdoor climbing, or just enjoy a more endurance kind of experience, you can do both.”

Powers said he enjoys the fitness and problem-solving aspects of rock climbing.

“Every route is unique,” said Powers, who appreciates the mix of experiences Planet Rock offers.

Grand Rapids resident Mike Powell practicing bouldering at the Planet Rock grand opening. (Photo Courtesy, Ruth Thornton/WKTV Contributor)

Another climber practicing bouldering on Thursday was Mike Powell of Grand Rapids. He said he has been climbing for more than 10 years and loves the challenge.

“It’s a total mind and body exercise,” he said. “Everything’s got to be engaged when you’re climbing at your limit.

“You’re really just competing with yourself. It’s a lot more nuanced compared to other sports. Sometimes it’s just the tip of a finger that can make the difference between succeeding in your endeavors and falling short.”

Planet Rock grand opening in Wyoming, Mich. (Photo Courtesy, Ruth Thornton/WKTV Contributor)

Cocciolone said the climbing community is generally a friendly and supportive group.

“Many people offer help and camaraderie and encouragement to other climbers,” he said.

It’s also a good form of low-impact exercise, said Price.

“Rock climbing is so adventurous and exciting, it feels like it should be something that’s hard on you,” he said. “But it’s relatively easy to stick with your entire life.”

More information about the Wyoming location, including prices and open times, can be found on the Planet Rock website at planet-rock.com.